LEADING TOY MANUFACTURER PLAYMOBIL ENTERS
MERCHANDISING PARTNERSHIP WITH THE NATIONAL HOCKEY LEAGUE
New Deal Marks Very First Licensed Product Line for PLAYMOBIL in North America
CRANBURY, NJ /MISSISSAUGA, ON - June 1, 2015—PLAYMOBIL, one of the top global toy manufacturers, announced today a partnership with the National Hockey League (NHL) to produce a new line of NHL toys, marking the very first time PLAYMOBIL has struck a deal for a U.S. and Canadian licensed line of products.
The first NHL® playsets are due to market this October – just in time for the start of the 2015-16 NHL® season. The initial PLAYMOBIL NHL figures will focus on the beloved Original Six™ franchises –Boston Bruins®, Chicago Blackhawks®, Detroit Red Wings®, Montreal Canadiens®, New York Rangers® and Toronto Maple Leafs® and– with both player and goalie figures for each respective team, and more teams to come.
The full assortment of playsets and figures allows young hockey fans to transform their playrooms into the ultimate hockey arena, remaining true to PLAYMOBIL’s mission to inspire children everywhere to tap into their creativity and explore the depths of their imaginations. As kids morph into hockey stars, the new NHL figures enable them to bring the game to life with interactive functions including skater shooting and puck-stopping goalie action. The extensive line of 16 playsets will also feature a full ice rink with score-keeper, a Zamboni® ice resurfacing machine, NHL referees, and the coveted Stanley Cup trophy.
Richard Brookes, Director of Sales and Marketing for PLAYMOBIL Canada, said, “Fans of the NHL are amongst the most involved and fervent fans of any sport, and that extends to little ones as well. We’re excited to be able to give kids and parents everywhere a lineup of great looking, true-to-form NHL figures, allowing them to take their love of their teams from the rink to the playroom.”
“Engaging fans at a young age and giving them the opportunity to express their passion for hockey is a priority for the NHL,” said Dave McCarthy, NHL Vice President of Consumer Products Licensing. “As one of the leading producers of amazing family and kids products for more than 40 years, PLAYMOBIL is an ideal partner for us to fulfill that vision and promote the love for the game of hockey to children and families everywhere.”
A leading toy manufacturer for over 40 years, PLAYMOBIL continues to create toys loved and respected by parents and children alike. Understanding the importance of imaginative play, PLAYMOBIL pays great attention to detail, creating intricate and fun toys that adhere to the highest safety standards.
NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks and Original Six is a trademark of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2015. All Rights Reserved.
The Zamboni word mark and the configuration of the Zamboni ice resurfacing machine are registered trademarks of Frank J. Zamboni & Co., Inc. © Frank J. Zamboni & Co., Inc. 2015. All Rights Reserved.
ABOUT THE NATIONAL HOCKEY LEAGUE
The National Hockey League (NHL®), founded in 1917, consists of 30 Member Clubs, each reflecting the League’s international makeup with players from more than 20 countries represented on team rosters, vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year the NHL entertains more than 250 million fans in-arena and through its partners on national television and radio; more than 10 million fans on its social platforms; and more than 300 million fans online at NHL.com. In Canada, the 2014-15 season marks the beginning of a landmark 12-year broadcast and multimedia agreement with Rogers Communications, which includes national rights to NHL games on all platforms in all languages. In the U.S., the NHL is in the fourth season of its 10-year agreement with NBC and NBCSN, the 10th consecutive season both networks have served as national television partners. The NHL is committed to giving back to the community with programs including: Hockey is for Everyone™, which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™, raising money for local and national cancer organizations; NHL Green™, which is committed to pursuing sustainable business practices; and a partnership with the You Can Play Project, which is committed to supporting the LGBT community and fighting homophobia in sports. For more information, visit NHL.com.
PLAYMOBIL, Germany’s largest toy manufacturer, is headquartered in Zirndorf, Germany and has been producing toys for over 40 years. The company distributes its toys in more than 100 countries and employs more than 4,000 people. Subsidiaries are located in the United States, Canada, France, UK, Benelux, Italy, Greece, Northern Europe, Spain and Portugal, Mexico, Austria and Switzerland.