Press Release

Playmobil company owner Horst Brandstätter is honored for his contribution in the North American toy industry by the induction into its Hall of Fame. In the picture he is holding the award at his office in Zirndorf, Germany.

PLAYMOBIL Owner Horst Brandstätter inducted into Toy Industry Hall of Fame

Zirndorf, Germany – April 28, 2014 – PLAYMOBIL company owner Horst Brandstätter recently returned from his winter residence in Florida back to the German headquarters in Zirndorf with a very special “souvenir”. He brought an award certifying that he has been inducted into the Hall of Fame of the Toy Industry Association (TIA) in the USA. Mr. Brandstätter is the first German toy manufacturer given this exceptional honor since it was first awarded in 1985. Now the still active entrepreneur joins famous toy industry leaders like F.A.O. Schwarz, George Lucas and Walt Disney. Happy about this “accolade”, as he calls it, Horst Brandstätter says: “Last year I have been able to celebrate my 80th birthday. This year, the Playmobil figures turn half as old. The honor of my life’s work therefore means a lot to me. I am grateful for this award and would like to thank the jury, as well as the whole Playmobil company family.” He has not thought of a final spot for his award yet – it is still lying on his desk, readily available for showing it to visitors.


Toy Industry Asscociation Inc. presented to Horst Brandstätter, President and Sole Owner, PLAYMOBIL – geobra Brandstätter GmbH & Co. KG, in commemoration of his induction into the Toy Industry Hall of Fame and in recognition of his preeminent role in the growth and development of the North American Toy Industry. February 15, 2014


ABOUT PLAYMOBIL and geobra Brandstätter GmbH & Co.KG Geobra Brandstätter GmbH & Co.KG - headquartered in Zirndorf, Germany - is the producer of PLAYMOBIL and Germany´s largest toy manufacturer. The 2 ¾-inch-tall PLAYMOBIL figure is the cornerstone of this creative toy system, and is an internationally awarding-winning product. The imaginative role play opportunities integrated with a variety of historical and modern play themes is fascinating to children and highly valued by parents and educational practitioners alike. In 2014 PLAYMOBIL is celebrating its 40th anniversary. Since its launch in 1974, 2.7 billion PLAYMOBIL figures have been produced. The company distributes its toy system, consisting of around 30 different play themes, in more than 100 countries and employs more than 4,000 people. Worldwide turnover for the Brandstätter Group rose to a record level of 612 million Euros in 2013. PLAYMOBIL’s certified high quality is guaranteed by using company owned European production sites in Germany, Malta, the Czech Republic and Spain. For more information, please visit

Since 2000, the company has also produced the LECHUZA brand of high-quality plastic planters. This business division achieved sales of 47.5 million Euros in 2013.